Warner Bros. Discovery
Head of Sports Business – India & South Asia. Rights strategy, broadcast operations, digital growth, partnerships, and business development.
ABOUT / NEERAJ JHA

I'm a senior sports media executive with over 25 years of experience spanning broadcasting, content strategy, rights acquisition, and business growth across South Asia, MENA, and the Caribbean.
As Head of Sports Business – India & South Asia at Warner Bros. Discovery, I lead strategic initiatives across sports content, partnerships, and revenue growth for premium sports brands including Eurosport. In March 2026, my mandate expanded to cover long-term rights strategy, broadcast operations, digital growth, and business development across the region.
Over the course of my career, I've helped build and scale major sports properties across television and digital platforms. That includes securing and extending exclusive South Asian rights for MotoGP, AEW, and TNA, and helping establish Eurosport as a leading destination for motorsports and wrestling.
My work has also extended across the PGA Tour, FIA World Endurance Championship, IndyCar, and cycling's Grand Tours, leading content strategy, partnerships, and audience engagement. Collaborations with sports personalities including Shikhar Dhawan have helped create locally relevant ways for fans to connect with global properties.
Before Warner Bros. Discovery, I held senior roles at Zee Entertainment Enterprises, IMG, and Ten Sports Network across production, programming, and live broadcasting, including the launch of the daily sports show Sports Night.
I'm also the author of the national bestseller Virat: The Making of a Champion, an alumnus of IIMC and IMT Ghaziabad, and a continuing student of the changes happening where sport, OTT, and AI-driven fan engagement meet.
Outside work, I'm an avid reader, photographer, and writer.
YEARS IN
SPORT & MEDIA
GLOBAL
REGIONS
FULL MEDIA
VALUE CHAIN
CAPABILITIES
01Media Rights Negotiation
02Content Acquisition
03OTT Strategy
04Sports Broadcasting
05P&L Management
06Business Development
07Distribution Strategy
08Stakeholder Management
SELECTED SPORTS PORTFOLIO
Rights, content strategy, partnerships, and audience growth across some of the world's most recognised sports properties.
INDUSTRY / PHOTOGRAPHY
Judge alongside senior leaders from sport, media, brands, and photography.
VIEW ↗SPORT / COMMUNITYA field note shared from the intersection of football, opportunity, and fan culture.
VIEW ↗PHOTOGRAPHYPhotography, judgement, and the images that define sporting emotion.
VIEW ↗INDUSTRYA conversation with the Association for Sports Industry Professionals.
VIEW ↗SELECTED EXPERIENCE
Head of Sports Business – India & South Asia. Rights strategy, broadcast operations, digital growth, partnerships, and business development.
Senior leadership across sports production, programming, live broadcasting, rights, and business growth in South Asia, MENA, and the Caribbean.
National bestseller, Virat: The Making of a Champion.
Media, communication, management, and the business foundations behind a career in sport.